Tag Archives: direct mail marketing

Newsletters can be an excellent way to communicate information for your business. They are short, compact publications that give your business a way to informally communicate important news to a specific audience about the company, its products, services or employees. Typically scheduled on a monthly or quarterly basis, newsletters are prepared throughout the year and geared toward a specific industry or local community.

Think that the effectiveness of direct mail is dropping? That may be true, but data findings from the Direct Marketing Association don’t want you to dismiss direct mail. Yory Wurmser, Director of Marketing and Media Insights at the Direct Marketing Association (DMA) says, “even though direct mail is less effective in driving response than it was a decade ago, it still is among the best media for generating overall response.”