Tag Archives: Direct Mail

While there are many ways to promote a business, creating a flyer is one of the most affordable and effective methods available. Used in a range of promotional campaigns to promote goods, services, events and brands, the main goal of a flyer is to inform customers and/or businesses about new products and special deals.

Designed to attract attention, build interest and persuade the customer to purchase the product or service, flyers are typically distributed in public places, often times targeting specific locations and certain types of people to best fit the marketing campaign. Flyers are most often used at trade shows as a commercial flyer, such as one for an event or store opening, or for business promotions and offers.

Think that the effectiveness of direct mail is dropping? That may be true, but data findings from the Direct Marketing Association don’t want you to dismiss direct mail. Yory Wurmser, Director of Marketing and Media Insights at the Direct Marketing Association (DMA) says, “even though direct mail is less effective in driving response than it was a decade ago, it still is among the best media for generating overall response.”