Category Archives: Direct Mail

While there are many ways to promote a business, creating a flyer is one of the most affordable and effective methods available. Used in a range of promotional campaigns to promote goods, services, events and brands, the main goal of a flyer is to inform customers and/or businesses about new products and special deals.

Designed to attract attention, build interest and persuade the customer to purchase the product or service, flyers are typically distributed in public places, often times targeting specific locations and certain types of people to best fit the marketing campaign. Flyers are most often used at trade shows as a commercial flyer, such as one for an event or store opening, or for business promotions and offers.

Typography is the practical and artistic arrangement of type and printing with type. A fine art, typography includes calligraphy, digital type, type on web pages, type designers who create new letterforms and designers and calligraphers who use the letters as part of their designs.

Inclusive of both the actual typeface and the whitespace around it, typography makes the most of extraordinary design detailing when creating logos, banners, web graphics, business letterhead, advertising and product packaging. Crucial to almost all design projects, it is important to understand the basics surrounding typography.

Newsletters can be an excellent way to communicate information for your business. They are short, compact publications that give your business a way to informally communicate important news to a specific audience about the company, its products, services or employees. Typically scheduled on a monthly or quarterly basis, newsletters are prepared throughout the year and geared toward a specific industry or local community.

Think that the effectiveness of direct mail is dropping? That may be true, but data findings from the Direct Marketing Association don’t want you to dismiss direct mail. Yory Wurmser, Director of Marketing and Media Insights at the Direct Marketing Association (DMA) says, “even though direct mail is less effective in driving response than it was a decade ago, it still is among the best media for generating overall response.”