Category Archives: Brochures

Typography is the practical and artistic arrangement of type and printing with type. A fine art, typography includes calligraphy, digital type, type on web pages, type designers who create new letterforms and designers and calligraphers who use the letters as part of their designs.

Inclusive of both the actual typeface and the whitespace around it, typography makes the most of extraordinary design detailing when creating logos, banners, web graphics, business letterhead, advertising and product packaging. Crucial to almost all design projects, it is important to understand the basics surrounding typography.

It might seem as though brochures have gone to the wayside with all the digital media currently being used, but like we have said about direct mail, it is still a functional and effective method of advertising. The enjoyment of physically holding the material, reading it over, and holding onto it for future reference, cannot ever be fully replaced by the digital world and is one of the reasons why printed brochures continue to be effective marketing tools.