It might seem as though brochures have gone to the wayside with all the digital media currently being used, but like we have said about direct mail, it is still a functional and effective method of advertising. The enjoyment of physically holding the material, reading it over, and holding onto it for future reference, cannot ever be fully replaced by the digital world and is one of the reasons why printed brochures continue to be effective marketing tools.

Designed specifically for your business and the services or products you offer, well thought out brochures can make a strong impact and create a memory of your company. The following are a few of the benefits a brochure can have on your business.

–       Colorful and well-organized brochures demonstrate confidence and professionalism. When telling someone your product or service is the best choice, you can use a brochure to show your knowledge and authority on the subject.

–       Brochures serve a different purpose than a business card because instead of giving information about yourself, a brochure shows off your product or service. Business cards can be used as a supplement to a brochure.

–       A brochure highlights the best services your company has to offer in a way that is consistent with your brand. It gives a long lasting impression of your business and conveys the overall message and focus.

–       Easily distributed and easy to hold on to, brochures can be placed in specific locations according to your target audience and referred to over and over.

–       Brochures can be distributed anywhere, anytime and to any demographic. When giving out something the consumer can actually hold in their hands, you remove the group of people who wouldn’t get your email newsletter or visit your website or social media page because they don’t typically use the internet for research or purchases.

Designing a Brochure

The content, layout and overall style of your brochure are extremely important. Not using enough detail won’t give the reader a reason to choose your service over a competitor, and too much detail won’t catch their attention and peak interest. Some things to consider when designing the layout and content of your brochure include:

–       What do you want your brochure to do?

  • For example, do you want your brochure to make people aware of your business? Or is your existing company expanding and adding a new service? What audience are you looking to target?

–       How will you organize your brochure?

  • Brochures must include:
  • A description of the service you are offering
  • The benefits of using your service and how it will directly benefit the consumer
  • A specific call to action

–       Take into consideration the way people will read your brochure

  • Typically, people read headlines first, then subheads or photos, photo captions and the body copy last. The benefits of your company or the service you are offering should be clearly stated by the time they are reading the subheads. The body copy should be giving more detail on the specific features.

–       What materials will you use for your brochure?

  • There are a multitude of different paper, color and style options for your brochure. It’s important to take the time to find the one that will fit in with your business and clearly represent the product or service you are offering.

From designing your brochure to choosing the finishing touches, the expertise of the team at Solution Graphics will give you the advantage in marketing your business. We constantly strive to maintain competitive pricing without compromising quality and lead time on every order we fulfill for our customers.

To learn more about using brochures to convey the message of your business, and how Solution Graphics can make that happen, contact us at (630) 945-3283 or visit us online at http://www.solutiongraphics.biz/