Printing for your small business is one area that seems to be cut when a company needs to tighten their budget. However, by not advertising when sales are low, it gives the impression that your business is struggling and raises the chance that customers won’t want to risk buying from you. By constantly maintaining the same basic level of marketing, it gives the message that the business is successful and promotes your confidence as a company. Also, by continuing to advertise and maintaining a strong company image, your business will stay fresh in customer’s minds for when they start purchasing again.

Setting up a Marketing Plan

By setting up an effective marketing plan, you are able to layout a specific budget, timed goals and desired results. This helps insure that every piece of marketing seen by the public has a meaning and an expected outcome. Including a variety of traditional printed advertisements in your marketing plan can help you promote your business on multiple levels. By researching your target audience, you can decide which forms of advertisement are going to be the most effective. Targeting customers more directly will give you the advantage over your competitor, because the customer will be familiar with the services your company offers and how they can directly benefit them

Advertising through Print

Having been the main method of advertising for years, print advertising has been perfected. It can be meticulously planned, and a certain level of results can be expected based on what we have learned from print advertising in the past. In relation to online advertising, print is just as convenient, however more approachable to a wider audience base.

It is important for a business to find out what kind of marketing is going to work best for their target audience. Of course, in the technology world we have today, the internet will be a strong source of advertising options. However, the effectiveness of print cannot be forgotten. Advertising print options can include:

–       Brochures to be distributed in target areas

–       Business cards to hand out when meeting prospective clients

–       Postcards for direct mailing

–       Door hangers to target a specific neighborhood

–       Flyers and newsletters to describe new services, specials, seasonal offerings or grand openings

–       Letterhead, envelopes, return labels, and promotional giveaway items with the company’s logo

All of the above options can be custom designed for your business in full-color, with catchy graphics and fonts. Marketing not only your business, but also your brand, contributes to your company’s success.

Get Customers to Talk about what you have Printed

Acknowledge that your company appreciates referrals, and consider offering an incentive for customers who refer others. Word of mouth advertising is one of the ways that print advertising continues long after it’s been printed. You want your print design to encourage current and future customers to show or tell their friends about your business and share their positive thoughts about it.

The team at Solution Graphics has had years of experience with marketing for different budgets and meeting the needs of all types of businesses. Our commitments to quality, lead time and competitive pricing will give your company’s marketing the advantage over your competitor.

To learn more about how Solution Graphics can help with your small business printing needs, contact us at (630) 945-3283 or visit us online at http://www.solutiongraphics.biz/