Custom, printed calendars are a great way to thank your customers for their business, and keep your company’s name on their minds year round. With the right amount of planning, this simple marketing strategy can help your business reap the benefits all year.

When choosing a design for your custom calendar, take into consideration both the type of business you have, as well as the type of customers. You want your calendar to be something they can use in their home all year, so by supplying them with something that appeals to their tastes, you increase the chance it will be used regularly.

It is important to provide your customers with something they can use on each month of the calendar. Some possibilities include:

Testimonials – Use customer feedback to tell about your products and services

Reminders – List reminders for service or maintenance calls, re-order information, or to schedule an appointment for a service.

Discounts – Provide monthly or seasonal coupons during off-peak months to encourage business.

Tips – Include helpful information or tips about your business.

Combine each of these with a distinctive and appealing image for every month. Images could range from those of your business, the location, employees working, and tools used, or it could be related to the seasons and offer landscape photographs. If you are trying to show your connection to the community, each month could also feature local photographs from your community, or feature photos taken by a local photographer. On the front or back of the calendar, consider adding a photo of yourself as the business owner, or a photo of all the employees. It adds a personal touch to the calendar, and helps form a connection between you and your customer.

Solution Graphics, Inc. is always striving to meet the printing production needs of our customers. Not only are we a printing products distributor, but we also design, manufacture and store products, while constantly trying to be the most affordable and fastest option available. For more information on how we can help you create a custom calendar, visit us at http://www.solutiongraphics.biz/