The days of simple typography and providing only necessary information on your business card are over. Modern design uses every centimeter, from every angle, of your card to make a lasting impression on your contacts. Printing finishes are one way to enhance the look of your existing card, or inspire you to build a completely new model. From the paper thickness to the materials used to the way the finished card feels in your hand, no element can be overlooked.

The designers at Solution Graphics have experience in creating works of art that you can be proud to distribute to your clients, beginning with these creative takes on finishing options:

1. Adding a Varnish finish

Adding a varnish not only makes the paper more durable and longer lasting, it will enhance the look and overall feel of the business card. By adding shine, it will make the colors on your card appear richer and grab the attention of your audience. Gloss, matte, satin or silk, pearlescent, UV and spot UV are all varnish finishes that will make a high impact on your business card. These could be used to create a stripe pattern, accentuate the name or as a background print of typography.

2. Die Cutting

By creating a shape within the standard rectangle of a business card, or using this method to create an entirely new shape, you can quickly build visual interest. Connect your card to the services your company offers by shaping the card into one of your company’s products, such as a coffee mug for a coffee shop, or a dog for a pet-sitting business. Or use a die cut to remove a shape from your card. A home improvement company could remove a cutout of a window to relate to their business.

3. Foil Stamping

Typically used to enhance typography and logos, foil stamping will add elegance and sophistication to a business card. Completed by pressing metallic, colored or clear foil onto the card paper with a heated die, new ways to use foil stamping include as a background print or as a reflection surface.

4. Folding

Adding a single fold to your business card can peak reader interest while still allowing them to read the entirety of the card. In addition to allowing for more informational space within the card, the fold could also be made to relate to the type of business, such as a door for a woodworking company. Other ideas include folding the card in half so it stands up, folding one third of the card over to work with a quote or question printed on one side, adding a pop up to the center of a card or creating a card that opens to list services or details on the inside.

5. Embossing and Debossing 

Created by heat pressing the card without using any ink or foil, embossing will add a strong textured feel as well as a slight three dimensional effect. It could be used to replicate a logo over the card face, create a background pattern or emphasize a particular area of the card.

By creatively using these design finishes, or mixing them to develop a brand new design combination, the designers at Solution Graphics can help your business have a fresh, high-quality business card that you will be proud of. Our premium affordable design solutions will help give your company the edge it is looking for.

To learn more about Solution Graphics and the range of services we offer, contact us at (630) 945-3283 or visit us online at www.solutiongraphics.biz.