While there are many ways to promote a business, creating a flyer is one of the most affordable and effective methods available. Used in a range of promotional campaigns to promote goods, services, events and brands, the main goal of a flyer is to inform customers and/or businesses about new products and special deals.

Designed to attract attention, build interest and persuade the customer to purchase the product or service, flyers are typically distributed in public places, often times targeting specific locations and certain types of people to best fit the marketing campaign. Flyers are most often used at trade shows as a commercial flyer, such as one for an event or store opening, or for business promotions and offers.

When creating a design for your flyer, remember the following three tips:

  1. If the layout of your flyer is clean and simple, you are likely to draw a more positive image while increasing the chance that your audience will read all of the content.
  2. Decide on a theme before you start designing. This will help you keep uniformity throughout the marketing piece and entice the reader.
  3. Cluttering the flyer with an abundance of information doesn’t necessarily engage your reader; it actually does the opposite. This is because people are not interested in reading too much content and may become overwhelmed by your message. Try to maintain a balance between the images, content and white space on your flyer.

The advantages of creating a flyer for your marketing campaigns are:

  1. Affordability–In relation to other forms of advertising, creating a flyer is relatively inexpensive</>
  2. Targeted Distribution– You can control who receives your flyer to ensure that it is in the hands of the right audience.
  3. Easy to Read – By using larger fonts and limited wording, a flyer is can be enjoyed by a larger audience.
  4. Production Time – Minimal production time is required when creating a flyer, allowing for edits and last minute projects.
  5. Digital and Print – While printed flyers are more often used, technology allows for flyers to also be created online and sent via email as well.

It’s important to explore your printing options and determine your specs before you create your flyer design. This is where Solution Graphics can assist in the design, manufacture and fulfillment of your flyer orders. By allowing our customers to personalize the size, folding and shape of their flyer, this collateral becomes an effective marketing strategy for your business. We also consider typography, color combination, images and copy when designing flyers.

Solution Graphics, Inc. is always striving to meet the needs of our customers. Not only are we a printing products distributor, but we also design, manufacture and store products, while constantly trying to be the most affordable and fastest option available. For more information on how Solution Graphics can promote your business, visit us at http://www.solutiongraphics.biz/